Color Codes on Toothpaste Indicate Harmful Ingredients?

A recent claim floating across message boards and social media sites are saying that the ingredients in toothpaste are not as safe as we thought. An indicator of this lies at the bottom of toothpaste tubes, a square mark, printed with a specific color tells what the contents of the paste include. The color labeled on the tube tells whether or not the paste is safe or harmful to the body. We wish to put this accusation to rest. The square markings on toothpaste tubes do not label the contents enclosed, rather they are eye marks to assist with alignment for printing and packaging.

What is Toothpaste?

We are all told at a very young age that toothpaste is used to keep our teeth clean. “If we do not use it our teeth will rot and fall out,” your mother may have said this to you once or twice. She was right about the rotting, eventually your teeth will need to be removed to avoid gum disease and health defects.

Toothpaste is essential to help remove plaque, germs and bacteria from teeth and gums. Each oral hygiene product in the United States must be approved by the American Dental Association in order to apply safe and effective treatment for consumers. Every toothpaste that gets approved is stamped with the ADA seal to indicate the paste meets the requirements as an oral hygiene application.

Color Code Claims

A quick search on Google for toothpaste color codes shows many bloggers and authors sharing that marked toothpastes are either labeled as natural, medicinal or chemical. The articles suggest the following claims of the square marks on toothpaste tubes:

  • Green = Natural

  • Blue = Natural and Medicinal

  • Red = Natural and Chemically composed

  • Black = Pure Chemical components

Consumers are falling for these beliefs and pass it on to loved ones via Facebook, Twitter and email, to be aware of the chemically based toothpaste products that can affect a person’s health. This is a false claim as the square labels are marked only for packaging purposes.

Square Color Codes on Toothpaste Do NOT Relate to Ingredients

The square colors marked on toothpaste tubes do not relay hidden messages about the contents of the paste. The paste manufacturer does not tell the packaging industry which color to use on tubes, during the printing process. They are known as eye marks that are read by sensors, this helps the machines detect where to cut and align the labels of the squeeze tubes.

Typically, the color of the eye marks match the color of other items printed on the tube. For example, Crest toothpaste tubes often have blue writing and a matching blue eye mark on the bottom of the tube.

Your dentist can determine the proper toothpaste brand that is suitable for you, as well as which cosmetic dental services that can restore a natural smile. The color codes on our toothpaste products do not measure or indicate the ingredients of the paste inside. Rather they are alignment labels for your favorite toothpaste brands. If you are curious about the safety and effectiveness of toothpaste, each product is labeled with the ADA seal, which tests the paste for its use in daily oral hygiene habits. All of which are healthy to produce a cleaner smile.